Ranking All 32 NFL Logos, From Worst to First
The NFL is the most popular sports league in America. They passed Major League Baseball and the NBA in the last 20 years, and in that time, the value and visibility of all 32 NFL franchises have grown exponentially.
With that growth, team logos and colors have become more well-known than anyone could have ever envisioned when the NFL started in 1920. A few logos even date back to those early days 100-plus years ago.
While some of the logos and color schemes of NFL franchises are almost works of art, others can be downright tough to look at. Here's where all 32 NFL logos rank, from worst to first.
32. Jacksonville Jaguars
Forget that the Jacksonville Jaguars are also the worst team in the NFL right now. What's important to remember is that they also have the worst logo in the league.
With a color scheme reminiscent of baby poop, the decision to make the tongue of the Jaguar teal was made by former owner Wayne Weaver's wife. An awful logo to have to look at for a few hours on a Sunday afternoon. And an even worse one to have to wear in public.
31. Houston Texans
The Houston Texans get ranked this low on pure blandness alone. Their colors are more in line with the wardrobe of a tax accountant and done with little imagination.
Blue, red and white. It's almost like the late Bob McNair's brain trust had a generic NFL logo machine that spit out the design.
We also have a question that we can't get out of our minds. Why is the logo a bull? What tie does that have to the franchise at all?
30. New England Patriots
The New England Patriots prove you don't have to have a great logo to be a dominant team. After they did away with the old "Pat Patriot" logo worn from 1960 to 1992, the franchise has played in 10 Super Bowls, winning six of them.
New England adopted the "Flying Elvis" logo beginning in 1993, and it leaves a lot to be desired. It might be why NFL viewers get so jazzed to see the Patriots wearing alternate uniforms and logos on special occasions.
29. Washington Commanders
The Washington Commanders — formerly known as the Washington Redskins and the Washington Football Team — introduced a new franchise mascot and logo in 2022 following a longtime controversy around their former mascot.
While picking the Commanders was a nice nod to the military, it was also a safe pick. The uniform color schemes the franchise rolled out still look pretty nice. We especially like the alternate black uniforms with the numbers on the side of the helmets instead of the "W" used for the main home and away fits.
28. Tennessee Titans
We appreciate the sword introduced to the Tennessee Titans logo beginning in 2018, but it was a small addition to a logo that's remained almost entirely unchanged since the franchise, once known as the Houston Oilers, moved to Nashville and was renamed the Titans in 1999.
There's something about the combo of the light blue and the dark blue that throws us off. You guys know those are still essentially the same colors, right?
27. Carolina Panthers
The Carolina Panthers have had essentially the same logo since their inception in the mid-1990s, save for some overstated changes to the cartoonish-looking panther on the helmets to make it seem more "fierce" in the early 2010s.
If you want to get a better sense of why Carolina's logo and approach to marketing is never going to inspire anyone, take this into account — part of the franchise's logo was a stylized "Panthers" in its first season.
In 1996, the team changed the stylized name portion to reflect the popular "No Fear" clothing line that was big at the time. That style remained in place until 2011.
26. Baltimore Ravens
One of the cooler origin stories for a mascot in professional sports history belongs to the Baltimore Ravens, who got their name from Baltimore native Edgar Allen Poe's poem "The Raven." Brilliant move.
What hasn't been brilliant is the team's logo — a mishmash of the bird itself and some truly awful color schemes that include purple, black and gold in different versions.
Like the Patriots, the Ravens show having a good logo doesn't have an influence on being a good team. They've won two Super Bowls since the franchise moved from Cleveland to Baltimore in 1996.
25. Denver Broncos
The Denver Broncos did away with one of the truly great logos in professional sports history beginning in 1997. The "Orange Crush" logo used from 1968 until 1996 featured a horse emerging from a "D" on the side of the helmets.
Here's the thing. However bland and ugly we find the new logo to be, you can't argue with the success the franchise has had since adopting it. The Broncos won back-to-back Super Bowls in the first two years with the new logo, in 1997 and 1998, and won a third Super Bowl in 2015.
With the "Orange Crush" logo, the franchise was 0-4 in Super Bowls.
24. Tampa Bay Buccaneers
The appreciation for the old creamsicle uniforms and logo of the Tampa Bay Buccaneers, which the franchise used for the first 20 years of its existence, didn't really begin until long after it was gone.
The Buccaneers, desperate to shake off a history as one of the worst franchises in NFL history, adopted an entirely new logo and colors beginning in the late 1990s, going from orange and white to red, pewter and black. Those new colors, however boring and bland they may be, have been worn for two Super Bowl championships.
23. Cincinnati Bengals
This is a weird logo to wrap your head around. Officially the Cincinnati Bengals' logo is a "B" set against the Bengal tiger stripes most associated with the team.
While that's the logo we see on all of the gear that fans wear for the team, the franchise itself is most associated with its helmets, which contain no lettering or design except for the Bengal tiger stripes. Weird.
22. Atlanta Falcons
As generic as the Atlanta Falcons' logo is on the surface — the falcon hawk in flight — we can't knock that color scheme of red, black and white that has been so expertly used in the last few decades.
The Falcons get points for having a not terrible logo, but you can't really say its iconic either. The team itself has done little to burgeon its standing and its logo, most notably blowing a 28-3 third-quarter lead to the New England Patriots in Super Bowl LI.
21. Cleveland Browns
Imagine if you saw someone wearing the colors of the Cleveland Browns in an outfit in public — sans logos or anything indicating they were affiliated with the franchise. You'd almost be offended if someone was wearing a brown and orange outfit in public past about 1974.
That being said, there is something comforting about the plain orange helmets with the brown stripe down the middle with a smaller white stripe through the middle of the brown stripe.
Sometimes simple is good.
20. Kansas City Chiefs
While the Kansas City Chiefs haven't changed their logo in its basic form since the team relocated from Houston to Kansas City in 1963, the franchise has done a good job of updating small changes to the iconic arrowhead with the "KC" laid into it in that time.
Our knock on the Chiefs is all that red — an overwhelming amount of red — can make your eyes hurt. But hey, their fans love it.
19. Seattle Seahawks
Lots of teams have an alternate or throwback uniform they can use in special circumstances. The Seahawks have had the same streaming bird logo on the sides of their helmets since they began play in 1976.
The biggest change to the look of the Seahawks was also probably the best, moving from what was essentially a royal blue and green color scheme to a darker blue and more emphasis on silver beginning in 2002.
The move coincided with the team moving from the AFC to the NFC.
18. San Francisco 49ers
The San Francisco 49ers' logo became something of a national obsession in the 1980s, when the team was winning Super Bowls behind the dynamic duo of quarterback Joe Montana and wide receiver Jerry Rice.
While some of that esteem has faded over time, we can't shake the memory of those beautiful, mid-1980s fake satin, button-up jackets with the 49ers' logo on them.
Bring those back.
17. Philadelphia Eagles
Similar to the Cincinnati Bengals, the actual logo for the Philadelphia Eagles isn't what the team is most associated with.
The logo is of an actual screaming eagle in the team's signature green and white colors, but ask anyone, and the image most associated with the team is the winged helmets, which are pretty wonderful to look at.
16. Miami Dolphins
The Miami Dolphins are the one nostalgia pick we're putting on this list. They're sure not this high because of that stupid, swimming dolphin logo they began using in 2013.
Call us purists, but we want the old, leaping dolphin logo back — you know, the one they used when they were actually a respectable franchise?
Because color schemes figure into these rankings, we've kept the Dolphins this high because that aquamarine and orange is such a perfect fit for the city they play in.
15. Detroit Lions
There are some teams on this list of NFL logos who we envision being much higher if they could ever pull themselves out of the miserable spiral of losing they've been in for so long. The Detroit Lions are one of those teams.
We probably have a fondness for the Lions logo because of one film in particular. We can't think of the logo and not think of Detective Axel Foley rocking that wonderful Detroit Lions letter jacket in "Beverly Hills Cop." Eddie Murphy could make any logo look great.
14. New York Jets
The New York Jets have a really cool, classic logo. They'd be a lot higher on this list if they hadn't been as bad as they have been for so long.
It's not that the Jets' logo doesn't look great. It's just that you can never really feel great wearing it because the franchise itself is such a dumpster fire.
How bad have the Jets been? They haven't made the playoffs in 11 seasons and have just one winning season in that stretch, going 10-6 in 2015.
13. Arizona Cardinals
We don't really care that the Arizona Cardinals haven't been a traditionally good team at all. We just love looking at that logo.
It's hard to explain what's so comforting about the Cardinals' logo, whether it's the simplistic design of the Cardinal itself or the contrast of the white helmet against the bright red paint in the bird's design.
Either way, we love it.
12. New Orleans Saints
For most of the first 40 years of its existence, the New Orleans Saints and their fleur-de-lis logo were associated with bad football. The franchise joined the NFL in 1967, didn't make the postseason until 1987, and didn't win a playoff game until 2000.
The last 15 years have been a game-changer for the franchise, thanks to the addition of head coach Sean Payton and quarterback Drew Brees, who finally made the fleur-de-lis cool and brought the team its first Super Bowl championship.
11. Los Angeles Rams
The Rams are on their second stint in Los Angeles — one that now include a Super Bowl victory in 2022.
One thing that hasn't changed since the franchise's first time in the city is their iconic horned helmets, although the shade of blue has changed a bit.
Few NFL helmets are as easily recognizable as when the Rams pull on their lids.
10. Buffalo Bills
The logo for the Buffalo Bills is on the way back up the charts thanks to the team's resurgence behind wunderkind quarterback Josh Allen.
What's amazing to us and why we love the logo so much is because the Bills just went through a solid 20-plus years of being terrible and resisted the urge to change the logo in that stretch. And now it's on the way back up.
You love to see it.
9. New York Giants
The word that springs into our heads when it comes to the New York Giants logos: classy.
There is something so simple and perfect about both the lowercase "ny" helmets and the famous helmets that just featured "GIANTS" on the side used by the great teams of the 1980s that we love.
It's essentially the same color scheme used by the Houston Texans, just with the correct effect. Meaning it looks good.
8. Minnesota Vikings
The Minnesota Vikings are one of the teams on this list that have never changed their logos and uniforms in any drastic way since they were created.
The story behind that creation is pretty cool. Los Angeles Examiner cartoonist Karl Hubenthal designed the Norsemen-inspired horned helmets and the purple and gold jerseys.
He also designed the original blonde Norseman logo that's been changed somewhat over the years.
7. Los Angeles Chargers
Whether the franchise is in San Diego or Los Angeles, the Chargers will always have those iconic lightning bolts to fall back on. The powder blue versions of their uniforms are some of the most wonderful these eyes have ever seen.
This is the highest-ranked logo on this list for a team that's never won a Super Bowl.
6. Indianapolis Colts
Beautiful. Simple. Elegant. These are all the ways we like to describe the horseshoe logo for the Indianapolis Colts — the same logo the franchise had when it moved from Baltimore to the Midwest in 1984.
In a kind of reverse-Patriots sort of approach to the logo, we can make a good argument that the team's recent failings have hurt the popularity of the logo in recent years.
It's tough to get behind a squad that has only won one playoff game in the last seven years following the most successful run in franchise history.
5. Green Bay Packers
Much like the team colors for the Cleveland Browns, it's tough to imagine someone wearing a green and yellow outfit in public past the 1970s. Unless, of course, it's got the "G" logo in there somewhere to represent the Green Bay Packers.
So, sure, the color scheme might seem ugly on the surface. But the Packers have been genius about getting their logo out to the public and finding cool ways to incorporate it into their gear and uniforms, which have essentially been the same since the early 1960s.
4. Pittsburgh Steelers
One cool thing about being a sports fan in Pittsburgh is that if you're rocking the black and gold, then you're repping the colors of all three professional sports teams. The Steelers, Pittsburgh Pirates and Pittsburgh Penguins all share the same colors.
The Steelers' logo was designed by U.S. Steel and features three astroids — a mathematical symbol, not what killed the dinosaurs. The colors of the astroids represent the steel-making process: yellow for coal, blue for scrap steel, and red for iron ore.
3. Chicago Bears
Since the Chicago Bears began play in 1920, very little change has been made to their playing uniforms. Most notably, the iconic wishbone "C" has become one of the most recognizable logos in professional sports.
The uniforms and the logo for the Bears have such a classic look that it's impossible to think of ever changing them. They're perfect, exactly how they are right now.
2. Las Vegas Raiders
You would imagine a franchise that's in its third different city would have undergone a wholesale change to its logo or uniforms at some point during all that moving. Not the Las Vegas Raiders.
Football fans around the world know that silver and black logo on the side of their helmets from a mile away. This logo has been associated with a particular sort of rebellion whether the team is in Los Angeles, Oakland or Las Vegas.
And who doesn't look cool in silver and black?
1. Dallas Cowboys
The iconic imagery of the star on the side of the Dallas Cowboys' helmets has played a large part in the franchise becoming one of the most valuable professional sports teams in the world. Forbes valued the Cowboys at upward of $5 billion in 2021.
There are so many different ways the star and the color scheme can be used. That's what makes the logo so appealing. White mixed with silver and almost any different shade of blue you can think of.
It's just aesthetically pleasing.