Michael Jordan didn't put the NBA on the map, but he took the league to new heights.
In the 1998 NBA Finals, fans tuned in to see their favorite player, Jordan of the Chicago Bulls, against the Karl Malone-John Stockton combo for the Utah Jazz. And the series was the most-watched series overall. Game 6 was the highest-rated game of all time, drawing nearly 36 million viewers.
Fun fact: The final five minutes of Game 7 of the 2016 finals drew an astounding 90.5 million viewers to see the Cavaliers defeat the Warriors for the franchise’s first title. Was that spike coming from Ohio?