Country: United States
Salary: $1 million
Endorsements: $35 million (approximate)
Total social media influence: 30.5 million
Facebook likes: 6.1 million
Twitter followers: 14.8 million
Instagram followers: 9.6 million
Shaq is one of the most recognizable players in NBA history — both as a player and man in the media with his rap, acting and sports commentating careers.
His Instagram account is filled with GetSpun.com videos of his face dancing on funny internet videos and memes, and his Twitter followers count keeps growing due to his newfound fame as a deejay named DJ Diesel.
Although he's been out of the NBA since 2011, his endorsement portfolio remains quite full. In the years since his retirement alone, he has appeared in ads for Buick, Icy Hot, Arizona beverages (which gave him his own cream soda), Gold Bond, The General, Zales and a plethora of other brands.
In fact, Shaq recently told HBO’s "Real Sports" that he makes more annually as a pitchman than he ever did as a player. He appears in commercials, he invests in products, he sells clothes and shoes and, of course, he collects a salary from Turner Sports for his work on "Inside the NBA."
Two marketing gurus own 51 percent of Shaq’s marketing rights in a deal that, according to Real Sports, has paid Shaq about $100 million over two-and-a-half years.