Best Uniform Matchups in Superbowl History
The Super Bowl is as much about spectacle as it is about football. The pregame pageantry and the halftime show–everything is designed to feel larger than life. But there’s one part of the game that doesn’t get enough credit for shaping its identity: the uniforms. Great uniforms don’t win championships, but they make the moment feel bigger. These Super Bowl matchups, in particular, have become images burned into fans’ memories.
Super Bowl XXIV: 49ers vs. Broncos
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San Francisco had one of the cleanest looks in football—a crimson red, gold pants, white trim, and that unmistakable gold helmet. It was the kind of uniform that embodied dominance, and by this point, they had perfected their championship image. Across from them, Denver showed up in their vibrant orange jerseys, a color scheme that always seemed more defiant than refined. The contrast was striking, though the game itself wasn’t close.
Super Bowl XX: Bears vs. Patriots
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Something about the Patriots’ old-school look—white jerseys, red stripes, and Pat Patriot on the helmet—made them feel like scrappy challengers. But when they lined up against Chicago’s deep navy jerseys with orange trim, it was clear which team had the more imposing aesthetic. The Bears’ uniforms had a toughness to them, a design that matched the personality of their legendary defense.
Super Bowl XXIII: 49ers vs. Bengals
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San Francisco’s red-and-gold combination had been synonymous with success, but Cincinnati’s tiger-striped helmets made this one of the most visually unique Super Bowls ever. The Bengals’ white jerseys with black and orange accents gave them a modern, aggressive feel, while the 49ers stayed true to their timeless design.
Super Bowl LIII: Rams vs. Patriots
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The Rams made the right call bringing back their classic blue-and-yellow uniforms. They hadn’t looked this good since the early ‘80s, and it gave the game a sense of history that their navy-and-gold redesign never could. The Patriots, on the other hand, leaned into their icy white-and-silver road uniforms, a look that had come to define their dynasty.
Super Bowl XII: Cowboys vs. Broncos
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Dallas has one of the most iconic uniforms in sports—crisp white jerseys, silver pants, and that unmistakable blue star. But what made this game pop was Denver’s electric orange jerseys, a look that immediately made them stand out. The Cowboys were the definition of consistency, but the Broncos were making a statement: they weren’t just happy to be there, they wanted to be noticed.
Super Bowl LVI: Rams vs. Bengals
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Both teams had modernized their looks by this point, but the core elements remained the same. The Rams’ electric blue jerseys and yellow accents had a sharper, more futuristic feel than their ‘80s counterparts, while the Bengals’ redesigned uniforms kept their signature tiger stripes but streamlined the overall look. It made you appreciate how far uniform design has come over the decades.
Super Bowl XIV: Steelers vs. Rams
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Pittsburgh’s black-and-gold uniforms had a no-nonsense quality to them, a design that mirrored their gritty, hard-hitting style. The Rams, in their white jerseys with blue and yellow accents, had a look that felt more like a Hollywood production. The contrast was symbolic—blue-collar toughness against West Coast style.
Super Bowl LVIII: Chiefs vs. 49ers
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Kansas City and San Francisco both wear red and gold, but their approaches couldn’t be more different. The Chiefs’ uniforms had a bold, fiery energy, with bright red jerseys and white pants that popped under the lights. The 49ers, opting for white jerseys and gold pants, brought a more polished, regal look. Even similar color schemes can create wildly different identities.
Super Bowl X: Steelers vs. Cowboys
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This contrast was perfect. The Steelers’ black jerseys, accented with bold gold numbers and stripes, had an unmistakable presence on the field. Their color scheme reflected their hard-nosed, physical playing style—tough, imposing, and built for battles in the trenches. The Cowboys, meanwhile, stuck with their clean, crisp white jerseys, a tradition that gave them a sleek, polished appearance.
Super Bowl VI: Cowboys vs. Dolphins
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The Miami Dolphins took the field in their signature aqua jerseys, a color that was—and still is—one of the most distinctive in professional sports. Their look was bold yet refreshing, a direct reflection of their South Florida roots. Across from them, the Dallas Cowboys stuck with their traditional white jerseys and silver pants, a clean and consistent look that had already begun to define them as “America’s Team.”
Super Bowl XXII: Broncos vs. Washington
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Orange, burgundy, gold—this game had it all. Washington’s rich, deep colors made them look like a team built on tradition, while Denver’s orange crush uniforms brought a modern energy to the field. This visual contrast made every highlight even more memorable.
Super Bowl II: Packers vs. Raiders
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Two of the best uniforms in football history met on the sport’s biggest stage. Green Bay’s white jerseys with gold pants had a championship feel before they even stepped on the field, but Oakland’s silver and black were just as iconic.
Super Bowl XVI: 49ers vs. Bengals
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San Francisco had yet to build their dynasty, but their uniforms already had the makings of a classic. Against the Bengals’ wild tiger stripes, they looked like the more traditional powerhouse. The contrast between the two styles made this one of the most visually interesting Super Bowls of its time.
Super Bowl VIII: Dolphins vs. Vikings
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Super Bowl VIII may not always be the first game that comes to mind when thinking about visually striking matchups, but the contrast between Miami and Minnesota’s uniforms made this one of the more underrated combinations in Super Bowl history. The Dolphins took the field in their bold aqua jerseys with white pants, while the Vikings wore their white jerseys with white pants.
Super Bowl XIX: 49ers vs. Dolphins
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By 1985, the 49ers had already established their red-and-gold uniforms as a symbol of success. Their look was bold but traditional, a perfect representation of a team that thrived on precision and execution. Miami, on the other hand, had one of the most distinctive color schemes in football—white jerseys with aqua and orange accents that reflected the South Florida sunshine. Under the bright Palo Alto sun at Stanford Stadium, the uniforms looked even sharper.