Go ahead, admit it. You watch the Super Bowl as much for the commercials as the action on the field.
In fact, if you’re a millennial, it’s darn near 50-50 that you tune in for the ads. Period.
Now you know why some corporations paid in excess of $5 million to hawk their brands for 30 seconds during Super Bowl LIII on Feb. 4, 2018. That didn't include production costs and all the other expenses that go into making a commercial. You think Anthony Hopkins does this for free?
It wasn’t always this way, of course. In 1967, when the AFL-NFL World Championship Game (as it was known at the time) kicked off at the nearly half-empty Los Angeles Coliseum, the average commercial cost a mere $40,000 for a 30-second spot. As pro football swelled in numbers and popularity, so did its television ratings and impact and ad rates to enormous proportions.
Now advertisers have as much of a stake in this once-in-a-season opportunity as the teams themselves — 103.4 million fans watched Super Bowl LII in a down year — and they go to great (ridiculous?) lengths to leave an indelible impression on us.
Over the years, we’ve been wooed by animals and babies, super-vixens and old women, celebrities and famous athletes, and just about anything you can imagine.
These are the all-time best Super Bowl ads you always will remember — and a few you may have forgotten. And why they're entertaining.