Go ahead, admit it. You watch the Super Bowl as much for the commercials as the action on the field. In fact, for some people, it’s 50-50 that they tune in for the ads. Period. Now you know why some corporations paid in excess of $5.6 million to hawk their brands for 30 seconds during Super Bowl LIV in 2020. That didn't include production costs and all the other expenses that go into making a commercial. You think Anthony Hopkins does this for free?
It wasn’t always this way, of course. In 1967, when the AFL-NFL World Championship Game (as it was known) kicked off at the half-empty Los Angeles Coliseum, the average commercial cost a mere $40,000 for a 30-second spot. As pro football swelled in numbers and popularity, so did its television ratings and impact and ad rates.
Now advertisers have as much of a stake in the game as the teams (99.9 million fans watched Super Bowl LIV in a down year), and they go to great (ridiculous?) lengths to leave an indelible impression on us. Over the years, we’ve been wooed by animals and babies, super-vixens and old women, celebrities and famous athletes, and just about anything you can imagine.
These are the all-time best Super Bowl ads you always will remember. And a few you may have forgotten.